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Pillar guide

White label cooling products

For creators whose audience sweats. Gym, running, golf, hiking, beach, festivals, and anyone who lives somewhere hot.

Why cooling products sell on video

Because the reaction is real. Someone wets a towel, snaps it, puts it round their neck and their face changes. A swipe of cooling gel down a calf and the reaction is instant. You do not need a script. That is why fitness, travel and outdoor creators do well with this range.

It also sells all year somewhere. Summer in the north, all year in the tropics, every gym everywhere.

The products

Smart Cooling Towel. The one to start with. It is the towel sold at $27.90 on smarttowel.shop, and you can have it with your logo, in your colourway, with your brand on the hang bag.

Cooling Gel. A clear menthol gel that feels cold on contact and absorbs in seconds. For legs and feet after training, walking or a long shift. Made in Denmark.

After Sun Gel. An aloe gel for the evening after a day out. Cool, light, fine on the face. Made in Denmark.

Foot Cream. A rich cream with a peppermint cool for feet that have done a lot. Made in Denmark.

Bundles that make sense

  • Train. Towel and Cooling Gel. Before and after.
  • Beach. Towel and After Sun Gel. Day and evening.
  • Walk. Cooling Gel and Foot Cream. Legs and feet.

Two products with one label design in a box looks like a brand and sells for more than the two apart.

The towel in detail

Roughly 30 by 100 centimetres, packs flat, weighs almost nothing. It is reusable for years and goes in the washing machine. The cooling lasts around three hours per wetting.

We print your logo on it, run a colour that is yours alone and print the hang bag too, so the retail unit is entirely your brand. See the towel page.

How long and how much

Production is usually six to eight weeks from proof approval. Shipping from Denmark is on top and we quote it.

Fill in the quote form and you will have pricing and a mockup within two business days. For the full process, read how white labelling works.

More reading

Questions

Asked a lot.

How does the cooling towel work?

It is made from a PVA performance fibre that holds water and releases it slowly. Wet it, wring it out, snap it in the air and evaporation makes it feel cold. It stays cool for around three hours, then you wet it again.

What is the minimum for the towel?

One thousand units, with your logo printed on the towel in your own colourway and your brand on the hang bag.

Can I see one first?

Yes. Ask for a sample in the quote form and we will send you one with a mockup of your logo on it.

Where is it made?

We are a Danish manufacturer. The gels and foot cream are formulated and made in Denmark.

From the journal

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Get a quote and a mockup.

Two business days. No commitment.